Data Retention Policy

WE ALIENS AGENCY

This Data Retention Policy (“Policy”) explains how WE ALIENS (“WE ALIENS”, “we”, “our”, or “us”) collects, stores, retains, and deletes user, client, and customer data. This Policy applies to all data processed through our digital marketing, software, SaaS, and web services.

WE ALIENS is committed to complying with applicable privacy regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Purpose

The purpose of this Policy is to:

Define how long different types of data are retained
Ensure data is deleted or anonymized when no longer needed
Maintain compliance with privacy laws and regulations
Protect client, user, and employee data from unauthorized access

2. Data Retention Periods

WE ALIENS retains data only for as long as necessary to provide services, meet legal obligations, or fulfill legitimate business purposes. Typical retention periods include:

Data Type	Retention Period	Purpose
Client account information	Duration of active contract + 2 years	Service management, billing, legal obligations
Marketing campaign data	3 years from campaign completion	Analytics, reporting, optimization
Website analytics & cookies	12 months	Usage analysis, performance improvements
Employee or contractor records	7 years	Payroll, tax, and legal compliance
Support tickets / correspondence	3 years	Issue resolution and reference

Retention periods may be adjusted in accordance with applicable laws or client agreements.

3. Data Deletion Process

When data reaches the end of its retention period:

Automatic Deletion: Systems automatically delete or anonymize personal data where possible.
Manual Review: For data that cannot be automatically deleted, authorized personnel will review and securely delete or anonymize it.
Confirmation: Deleted data is verified to ensure it is permanently removed from active systems.

4. Backup Handling

Backups containing personal or client data are retained for disaster recovery purposes.
Backup copies are encrypted and stored securely.
Data in backups is overwritten or securely destroyed according to the same retention schedules once it is no longer needed.
Access to backups is strictly limited to authorized personnel.

5. Exceptions

WE ALIENS may retain data beyond standard retention periods when required by:

Applicable laws or regulatory obligations
Legal claims, disputes, or investigations
Internal audits or security incident investigations

Any extended retention is limited to the minimum necessary period.

6. User Rights

Under GDPR, CCPA, and other applicable regulations, users may:

Request access to personal data
Request deletion or anonymization of personal data, subject to legal or contractual restrictions
Request information about retention periods and purposes

Requests should be submitted to the contact information below, and WE ALIENS will respond in accordance with applicable laws.